Building Relationships
You need a versatile communicator who delivers results.
What I Bring
Business Impact
Driving audience growth while optimizing budgets and processes. Past wins include:
Developed comprehensive campaign strategy for nonprofit client, surpassing their $25,000 fundraising goal by 107% through strategic messaging and multi-channel execution.
Saved 42% of budget by redesigning student-facing materials to move from print to online only.
Ghost-wrote presidential check-in email that resulted in a 6-figure gift.
Editorial & Brand Building Skills
Executing content strategies and refreshing brands by ensuring consistent messaging.
Edited more than 17 fiction and nonfiction published books while forming relationships with repeat clients.
Broached and created house style guides at 5 different jobs to ensure continuity.
Copy edited request for proposal (RFP) copy to support managed care clients’ state Medicare propositions.
Proven Leadership
Succeeding as an individual contributor and manager across nonprofit, higher education, B2B, and healthcare sectors.
Ready to Dive In
Pursuing full-time and consulting roles in strategic communications, writing, editing, and digital marketing. Learn more by clicking:
My Expertise
Top Skills: Content Strategy & Development • Editorial Leadership • Brand Storytelling • Editing & Proofreading • Remote Team Collaboration • Vendor Management
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Industry Experience: Nonprofits • B2B Advertising • Higher Education • Agency & In-House Roles • Healthcare/Pharmaceutical Marketing
Portfolio & Proof
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Situation: Nonprofit client the Milwaukee Public Library Foundation (MPLF) tasked the agency where I worked with brainstorming a fundraiser that would raise $25,000 in ~3 weeks and would generate enthusiasm for the library foundation within their local community.
Tasks:
Collaborated with the client, sales lead and designer on strategy to tie a sweepstakes in with the Milwaukee Brewers baseball team.
Wrote all digital content assets for a consistent messaging strategy, updated campaign microsite on the RallyUp fundraising platform, ran email marketing through MailChimp, built a content calendar and posted to social media.
Outcome: Sweepstakes raised $26,875, or 107% of the initial goal.
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In copy strategist role, crafted blog voice for an industrial lubricant packager’s recurring blog series. The explainer series was designed to introduce customers and newer sales team members to what makes grease—and what makes it good:
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Situation: DePaul University Housing had a comprehensive student policy guide that needed to be updated yearly, but it was outdated, bloated, expensive and hard to update midyear. This was a multiyear effort that showed how even small changes at a time can have a large impact.
Tasks:
Convened a task force 2015-16 to deeply examine the content and see what was still needed (and what wasn’t).
Switched print vendors and changed page size, page count and binding style in 2016-17, creating cost savings and enabling easier distribution across campus.
Moved interactive PDF publishing in-house, away from an overseas vendor, in 2017-18 so the Housing marketing team could use InDesign to make changes.
Outcome: Saved $8,500 in print costs in the first year and streamlined the process for making edits in later all-digital versions.
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In the communications director role, ghostwrote "Powering Celiac Disease Awareness and Progress in May and All Year" blog for the National Health Council on behalf of the Celiac Disease Foundation. Using our CEO's voice, the blog boosted the visibility of celiac disease during the national awareness month in May 2024.
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Ready to work together? I’m open to fully remote, full- or part-time strategic roles, plus consulting partnerships and editorial projects.